We create video for organizations navigating complexity
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About
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Our specialty is video for organizations whose work is complex, technical, or consequential — in architecture, engineering, construction, infrastructure, deep tech, climate, and more. We help shape how that work is understood, with care for both the efforts themselves and the people engaged in them.
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What
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Capabilities
We work across three connected areas.
Our practice begins before production and extends beyond any single deliverable.
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How
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How we work
We treat video as both a creative medium and an operational one.
That means starting upstream, making deliberate decisions, and building work that integrates into existing workflows rather than sitting alongside them.
The goal is not more output, but greater understanding.
Our work includes client engagements and a small number of self-initiated projects
Both are shaped by the same standards.
"Imagine, Build."
In addition to client work, we also create work of our own.
Imagine, Build. is our original documentary series about the wonders behind consequential work — the systems, structures, and decisions that quietly shape how people live, move, and understand the world.
The series is made to be satisfying to a broad audience while remaining useful to the people who commission, design, build, and communicate complex work.
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Where
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Available for work everywhere.
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Founder
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Tristen Eaton
Founder & Principal
Present from start to finish.
I lead Held and stay directly involved from early framing through final delivery, with an emphasis on clarity and care.